Michael Garcia Staff writer August 12, 2024

Magnolia resident Charles Lee was frustrated at the lack of entertainment options for kids that live outside of Conroe and The Woodlands, so he decided to open his own venue. 

Roller skating, paintball and arcade

Ultimate Arena, which opened in June off Hardin Store Road, was something “that the community needs,” Lee said — a family-owned venue that offers indoor roller skating, outdoor paintball and virtual reality arcade machines. 

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“Most of the kids these days are on the iPhone and iPad too much,” he said. “And this creates activity, some exercise, some sort of workout for them to do, having…fun for the community is good.”

This comes after several venues recently announced openings, bringing more entertainment choices to Montgomery County. 

Although the venue is marketed for families, Susan Rozell said the company is also trying to bring in companies to do team building through paintball. 

Looking for ways to expand events

Rozell, who runs the social media page for the venue, said she’s already seen a lot of positive feedback from the community, stating that a lot of people give them ideas for events such as 80s Night or Teen Night. There are plans to add skate lessons in the future, she said. 

“Everybody loves it,” Rozell said. “I think it’s great for the community. It gives families something to do during the week or on the weekends.” 

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Tickets prices vary depending on activity.

For roller skating, tickets range from $12 to $15, depending on if a person rents skates at the venue or brings their own. For paintball, the venue can accommodate for 20 players with the price of $40 per person, which also includes a face mask, paintball gun, vest shield and paintballs. For a single ticket of admission, it costs $5. 

The venue also offers membership plans up to $90 monthly and $30 for additional members up to 10 people. 

Lee said he anticipates business to increase as the 2024-25 school year gets underway. 

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